St. Catharines, ON (PRWEB) August 10, 2008 -- Rittenhouse has just launched an updated version of its popular E-Commerce website located at http://www.rittenhouse.ca. In the rapidly developing sector of E-Commerce, web savvy customers are demanding more from their shopping experience. It is becoming evermore important to remain on the leading edge of technology. Being on the leading edge is exactly where Rittenhouse is with the new version of their already popular website. The new site boasts Web 2.0 technology that further engages the customer during their shopping experience and increases the ease and efficiency with which they shop. For example, the most prevalent new feature is the Quick View window, which customers can access by clicking on the Quick View icon that appears when they mouse over a thumbnail picture of a product. The Quick View window allows customers to access the most prudent information about the product, price and will allow the customer to place that item in their shopping cart without navigating to an entirely new page. Professionals and other customers who need to make their shopping experience as efficient as possible will especially appreciate this feature.

Another time saving feature is the standardized shipping rate system which can be accessed from the side bar of the website or engaged when a pop-up appears while navigating the site. The customer simply inserts their postal or zip code and as they add items to their cart, they are presented with an accurate UPS Ground shipping rate. This eliminates the guesswork or any uncertainties involving shipping costs.

Rittenhouse has also added a new product category, Industrial Supply, which caters to the construction and other "heavy-duty" industries. The Rittenhouse Industrial Supply category specializes in liquid handling equipment, but also features other important supplies and accessories such as security locks and hydro seeders.

The updated version of http://www.rittenhouse.ca is sure to increase the speed and efficiency that customers shop with and therefore making their shopping experience more enjoyable. This new technology was developed specifically for Rittenhouse in partnership with New Vintage Software. As E-Commerce evolves and transforms to customer's increasing demands, Rittenhouse is more than happy to oblige in giving those customers the best possible online experience. Rittenhouse is already looking to the future to further improve their website and is very excited about revolutionizing the industries they serves.

Rittenhouse is a 3rd generation family owned business founded in 1914 and launched its first e-commerce website in January 2000.

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