Writing articles for ezines and to post on other web sites. This is an often overlooked website promotion strategy that can bring a ton of targeted traffic to your site. There are many advantages to this strategy. Targeted traffic, exposure, and boosting pr for higher search engine rankings are just a few.
Advertising in ezines is a popular website promotion strategy and can work well. There are to many factors involved to go into all of them here. Just keep in mind the actual product, the copy and the audience all play a vital role in how well prospects respond. I don't push this technique because I believe writing articles is far more powerful.
Search engine optimization has the potential to bring massive amounts of traffic. To succeed you must get good listings on the first page of the search engines. SEO is an extensive topic, you can find a lot of free search engine optimization articles and tutorials on the internet.
Pay Per Click search engines can bring targeted traffic and are a main stay until you get listed in the free search engines. Even then you may want to consider keeping your PPC listings depending on how profitable the campaign is. A pay per click is worth mentioning is Google Ad Words.
Google Ad Words offers another low cost website marketing strategy to send a lot of targeted traffic to your web site. Choosing the right keywords can get you click throughs for as little as .05 Cents per click. Thats a low figure when you consider the traffic google ad words can send you. In fact you can make a good living on the internet even if you have no web site by sending prospects directly to your affiliate link through google ad words. Some Pay Per Click engines don't allow this. But use caution. I recommend you read a good ebook about Google Adwords before you jump in blindly. If you don't know what you're doing you can run up a huge advertising bill and have little to show for it.
Opt-in Email marketing. To make the big bucks online, you need to build an email list. Very few visitors are going to purchase from you the first time they see your website. It's for that reason that you need an autoresponder series to follow up with them and close the sale. Experts agree your prospect should hear from you at least seven times before they will buy. I'm talking about opt-in email here. Don't spam.
Joint venture marketing is another great website promotion strategy. It can drive a lot of targeted traffic to your site in a hurry. Basically it involves setting up deals with other marketers who already have a responsive opt-in list. They mail your offer to their list and in return you split the profits with them. This is a great way to generate sales in a hurry and begin to build your own opt-in list.
Exchanging links with websites that are similar to yours will bring you targeted traffic and boost your site's page rank. This is necessary if you want to be listed on the first page of google.
In this tutorial you've learned eight website promotion strategies that have stood the test of time that you can begin implementing immediately.
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