Washington, DC (PRWEB) April 3, 2008 -- Most companies doing business today have a web site, but are these sites really "working"? "In many instance they're not," says Gail Diggs, President of GCD Writing and Marketing Solutions (www.gcdwritingandmarketing.com).
While search engine optimization and obtaining the right key words are extremely important, a "working" web site does more than get first-time visitors. According to Diggs, a "working" site gets people to come back again and again. GCD (www.gcdwritingandmarketing.com) works hard to get your site to "work."
One of the most critical components of a "working" web site is content that is current.
"Nothing makes me cringe more than visiting a site and seeing that the latest blog entry was recorded in 2007, that registrations are still being taken for a conference that was held months ago, or that some old event is still being "announced" as news. And, you'd be surprised by how often I see things like that," says Diggs (www.gcdwritingandmarketing.com).
Your web site is the last place people expect to find old information and, when they do, they often get disgusted and click away to the next site. "Honestly, why would anyone take seriously the information on a site that doesn't appear to be monitored or updated on a regular basis?" Diggs continued.
A second component of a "working" site is the opportunity to provide feedback and then having that feedback acknowledged. For example, if you have some sort of "Tell Us What You Think" button on your site, that's great. "But", says Diggs (www.gcdwritingandmarketing.com), "I encourage site owners to go the extra step of sending a short, personal note to the people who have taken time to provide feedback. This simple gesture lets the visitor know that their voice has been heard and that their thoughts are appreciated and respected.
A third component of a "working" web site is one that reacts to relevant news and events. This lets your readers know that you're living in the same world they're in and are going through situations similar to their own. Diggs suggests that doctors' sites post well wishes and educational information when someone famous announces that they have a health challenge that's relative to their practice. And, environmental news sometimes finds its way on the site of one of her clients who makes all-natural soaps and bath products. The key is to be relevant
Maintaining a "working" web site can be quite time consuming, especially if writing isn't your forte, however it is extremely important. "At GCD Writing and Marketing Solutions (www.gcdwritingandmarketing.com) we have the time and talent to make your web site work for you." says Diggs.
About GCD Writing and Marketing Solutions:
GCD Writing and Marketing Solutions (www.gcdwritingandmarketing) is a full-service writing and marketing company located in Washington, DC. We specialize in copywriting, keeping web site content current, and creating marketing campaigns for clients all over the country.
Contact:
For more information about GCD Writing and Marketing Solutions contact Gail Diggs at 202-669-6048 or visit http://www.gcdwritingandmarketing.com.
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